New York City McDonaldâ€™s plans to remodel 400 to 500 McDonaldâ€™s locations across the country in 2010, Nationâ€™s Restaurant News reported. The plan is to focus on higher-volume locations where the land is owned or the lease has significant time remaining.
At McDonaldâ€™s shareholder meeting last Thursday, chief executive Jim Skinner said the brandâ€™s reimaging efforts would be a major initiative this year.
â€śOur restaurants are the heart of our business,â€ť Skinner said. â€śWeâ€™re going to send a strong signal that McDonaldâ€™s is relevant. Our research tells us that reimaging benefits all [of] our brand attributes, from the quality of the food to the friendliness of the crew. Weâ€™re allocating nearly $1 billion [to the effort], and our owner-operators are contributing as well.â€ť
The remodels are being done in partnership between corporate and franchise operators. The corporate office is contributing an estimated $150,000 to $200,000 and franchisees are covering the estimated difference of $250,000 to $500,000, depending on the design.
Franchisees have been given flexibility to customize their design within certain parameters to reflect the nuances of their communities, said Danya Proud, a McDonaldâ€™s spokeswoman.