Meijer runs omnichannel back-to-school promo

Grand Rapids, Mich. - Meijer is running an omnichannel back-to-school promotion offering Back-to-School Bucks, which are available through print and the Meijer digital coupon program, mPerks. Furthermore, customers can customize their own sale and save more than $35 on general merchandise and health and beauty care products the weekend of Aug. 15-16.

Meijer is alslo offering deals like weekly price drops as well as 100 back-to-school items priced at $1 or less. The retailer’s business for back-to-school items has consistently doubled in the past few weeks and a customer survey shows 70% of Meijer shoppers do not anticipate completing back-to-school shopping before the school year begins.

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