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Mercato’s new customer magnet

Five minutes after opening in the Naples, Fla., Mercato mixed-use center, customers had packed Nordstrom Rack from back to front.

When the new Nordstrom Rack opened at Mercato in Naples, Fla., in early November, 500 people somehow got into the store within the first five minutes. No kidding.

Nordstrom Rack replaced Books-A-Million in a 30,000 sq. ft. space in the center, joining several other new tenants including The Wine Loft, The Counter, MASA, Kelly Chase Couture and Mark Loren Designs, Le Macaron, Salon Zen AVEDA, Second Cup and TAPS Bar & Lounge.

“We are thrilled to be adding yet another high-quality and hugely popular retailer to Mercato,” said Chuck Taylor, senior VO for Madison Marquette Retail Services, which operates the center. “The addition of Nordstrom Rack further cements Mercato as one of the premiere retail destinations in the Naples area.”

Nordstrom Rack carries merchandise from Nordstrom stores at 50%-60% off regular Nordstrom prices. Designer fashions include Kate Spade, Vince Camuto, Tahari, True Religion, Trina Turk, Michael Kors, Marc Jacobs and others.

The grand opening ceremonies began at 8 a.m. on Nov. 7, an hour before the official opening at 9 a.m. Shoppers that came early enjoyed music and breakfast treats supplied by the store. Customers also bought chances to win thirty $100 gift cards and one $1,000 shopping spree.

Nordstrom operates nine full-line and eight Rack stores in Florida, including a full-line location at Waterside Shops in Naples, just two miles south of Mercato.

Southwest Florida’s only Whole Foods Market and Silverspot Cinema, an 11-screen premier-style theater, anchor Mercato, which offers nearly 350,000 sq. ft. of main street-style retail, cinema and restaurants, 134,000 sq. ft. of Class-A office space and 92 luxury condos. The owner is the Mercato LLP Partnership, comprising managing partner Madison Marquette, the Lutgert Companies and the Barron Collier Companies.


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