Merchant Warehouse acquires Opticard

New York -- Merchant Warehouse, a leading provider of payment technologies, has acquired Opticard, a provider of gift and loyalty programs.

Through this acquisition, Merchant Warehouse will offer deeper mobile and digital engagement opportunities for small and mid-sized businesses through an expanded suite of gift, loyalty and prepaid programs.

"Loyalty is truly centered around the customer experience; every customer counts, but it's the ones that keep coming back that are vital to any business. This is where we excel — providing the right type of loyalty program or prepaid cards for businesses to better attract, engage and retain customers," said Troy Smith, GM, Opticard.

Opticard’s prepaid offerings, including both gift card and loyalty programs, are designed to meet the unique needs of every retailer, enabling them to build lasting relationships with their customers, while simultaneously encouraging them to return and spend more. Merchant Warehouse plans to continue to invest in the Opticard platform to advance the suite of service offerings to new and existing resellers and retail customers.

"Prepaid offerings shouldn't be complicated for the merchant or the consumer. It's really about delivering experience and value, and when done right, driving customer retention and business growth. That's why the next step in mobile innovation is transitioning the traditional gift, loyalty and prepaid options into digital formats," said Henry Helgeson, CEO, Merchant Warehouse. "Bringing these capabilities to mobile devices ensures consumers never have to worry about leaving coupons, gift cards or even their loyalty cards at home; they'll always be easily accessible and usable through their phones."

Opticard employees will join the Merchant Warehouse team. Opticard will continue to operate independently and will remain in its current location.

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