Michaels rolls out Mobile Craft Tour

Irving, Texas -- As part of the celebration of its 40th year, Michaels Arts and Crafts will launch a Michaels Craft Tour this month, stocking an 18-wheeler with a 1,000-sq.-ft. craft room that is transported to various Michaels store openings and other events around the country.

Other features include interactive social media walls and TV screens showing Michaels DIY videos.

"We wanted to do something big to celebrate our 40th birthday with our customers, and the Michaels Craft Tour and truck is a one-of-a-kind craft party on wheels," said Michaels director of local marketing Chris Young.     

The tour begins in Utah in June and will continue through October.


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