For millennial shoppers, Victoria’s Secret is tops, followed by Sephora and Nike.
That’s according to a report from Conde Nast Inc. and Goldman Sachs Group Inc., which surveyed the popularity of brands among millennial shoppers, reported Bloomberg.
Rounding out the top 10 brands were Coach, Kate Spade, Michael Kors, Ulta Beauty, Lululemon, DSW, and Nordstrom. A key element in the companies’ success with these younger shoppers is their online presence, according to the report.
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