Salt Lake City — Mindshare Technologies, which acquired Empathica in September 2013, announced that the two companies have united under a new corporate entity known as InMoment. InMoment provides a cloud-based customer experience optimization platform, the Experience Hub.
The InMoment Experience Hub centralizes experience data, regardless of source or format, connects it with technology to surface critical customer stories, and then channels timely, actionable insights to the right people and places to drive targeted decisions across the entire enterprise.
Experience data is collected and stored in a variety of ways and places, from transactional and demographic information in CRM systems, to surveys conducted by third parties, to social media comments on the web. Once the data is centralized, the Experience Hub applies sophisticated text analytics technologies to the information to glean insights.
Built on the same Natural Language Processing (NLP) engine used by IBM’s Watson, InMoment has spent years developing additional layers of proprietary technologies to fine-tune its text analytics capabilities to specific industries. InMoment takes the additional step of calibrating the technology to individual client needs.
“The days of siloed information, long surveys, and simple scores are over,” said InMoment CEO John Sperry. “Consumers hold all the cards. They are more engaged with brands than ever before, have bigger platforms through which they can voice their displeasure and delight, and want to share their stories. It’s a race, and the companies that win will be the ones willing to invest the time, resources and shift in mindset required to create a culture that is truly customer-centric.”