Shanghai, China -- M&M’S celebrated the grand opening of its first M&M’S World store in Asia – M&M’s World Shanghai, a 17,000+-sq.-ft. entertainment destination that marks the brand’s fifth M&M’s World flagship store. Current flagships include Times Square, New York; Orlando; Las Vegas; and Leicester Square London.
Spanning two floors and combining iconic Chinese landmarks and cultural elements, the store features a large array of candies and M&M-branded merchandise.
“We are thrilled to add M&M’S World Shanghai store to our global store footprint,” said Brian Schiegg, general manager, Mars Retail Group. “Shanghai is the ideal city for the first M&M’S World store in Asia, due to the city’s truly global feel and appeal.”
The latest flagship is located in the Brilliance Shimao International Plaza on one of the busiest pedestrian streets in China. Interior design and entertainment elements include Yellow Panda in the Bamboo Garden, a large Moon Gate that previews the Great Wall of Chocolate, and daily performances by M&M'S characters.
“The opening of M&M’S World Shanghai, a partnership between the M&M’S brand and Mars Retail Group, represents a significant investment and commitment to the Chinese market by Mars, Incorporated,” said Clarence Mak, president, Mars Chocolate China.