Mars Chocolate North America will debut a new 30-second M&M'S Peanut commercial in the first half of Super Bowl XLVIII Sunday, Feb. 2, featuring Yellow.
Yellow was first introduced along with M&M'S Peanut in 1954. But the character usually plays second fiddle to Red.
"It's about time we remind the world how irresistible M&M'S Peanut really is," said Seth Klugherz, senior director, M&M'S Chocolate Candies. "Each M&M'S Peanut is literally 1 in 100 — meaning we have to sort through 100 different peanuts, just to find one that's lucky enough to make its way into a bag of M&M'S Peanut."
The commercial, created by BBDO New York, won’t air until Super Bowl Sunday, but you can check out a teaser trailer for the spot here:
Yellow's Super Bowl XLVIII ad is just the latest in the brand's "Year of Peanut" campaign. The brand kicked off the year with a star-studded event on New Year's Eve in Atlanta — the unofficial peanut capital of the nation – and also launched an online video series called the "Search for the One," which starred actor and comedian David Koechner as an eccentric explorer searching for the "perfect peanut."
Following Super Bowl XLVIII, M&M'S plans to continue rolling out the integrated marketing campaign focused on M&M'S Peanut, which includes multiple English and Spanish television, print and digital ads, in-store displays, consumer promotions, public relations and social media.