Toronto -- Twitter released a full suite of targeting, creative and measurement tools designed to enable advertisers to promote their mobile apps through the new mobile app promotion (MAP) product.
“As a member of Twitter's Marketing Platform Partner program, AdParlor was invited to participate in the development and beta testing of MAP," said AdParlor general manager Mladen Raickovic. "Through many months of testing and millions of impressions via real campaigns, we really got to know this product and understand how to maximize outcomes for clients.”
Users of AdParlor's platform have the ability to create hundreds of tweets and campaigns with ease, and with the bulk campaign manager, they can make bulk actions across campaigns and ad sets with a few clicks. The platform can also examine and evaluate multiple pieces of ad data, such as conversion metrics, and then take corresponding actions, such as changing ad statuses, adjusting bids, or creating custom notifications with the new rules engine.
For advertisers looking to scale their efforts on Twitter, the AdParlor solution offers leading technology with powerful optimization tools and a proven track record of experience and success.