Giant Eagle, Rite Aid, ExxonMobil and Kum & Go are among the growing number of merchants to become members of the Merchant Customer Exchange’s group, which is made up of leading merchants dedicated to improving the shopping experience by offering consumers a widely accepted, customer-focused and secure mobile commerce platform.
With these new member additions, more than 50 merchants are now part of MCX, representing more than 100,000 locations and more than $1 trillion in payments annually.
"Mobile payments will dramatically enhance the buying experience of our customers," said John Rhodes, Americas retail director at ExxonMobil. "We look forward to helping make the simplicity and security of mobile payments a reality for customers throughout the country."
"We are seeing tremendous interest and momentum with new merchants, large and small, coming on board to work together to offer a mobile commerce solution that will best serve the needs of customers and merchants alike," said MCX CEO Dekkers Davidson. "Both nationally and locally, MCX merchants have unparalleled knowledge of the shopping experience, making MCX uniquely qualified to build and improve upon the current mobile payment options available in the marketplace."
Founded in 2012, Merchant Customer Exchange is backed by merchants such as Kmart, Olive Garden and Southwest Airlines.