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Mobile shoppers more engaged

New York -- Consumers who use mobile devices to research purchases visit retailer sites more frequently than those who use PCs alone. According to research from Millward Brown Digital, mobile visitors engage with top retailers twice as often as PC visitors (on average, 6.2 times per month compared to 2.9 times per month).

Millward Brown Digital Research also shows that mobile shoppers also interact with more touchpoints more intensively when shopping. Smartphone users, and to a lesser degree consumers using tablets, engage with search engines and social media sites more than pure PC users.

Meanwhile, mobile tablet users who are shopping for a new product are nearly twice as likely to go online from homes, while smartphone users are likely to turn to their devices while they are in a retail environment and/or while they have downtime.