New York City Modellâ€™s Sporting Goods has taken the wraps off its newly renovated Times Square flagship. The two-level, 20,000-sq.-ft. store displays top brands in distinct category shops.
Among the storeâ€™s attraction are a Manhattan-styled playground-style court, complete with a street-style backboard and rim and park bleachers, which is built into the design of a 4,000-sq.-ft. Nike concept shop on the storeâ€™s main level. Other attractions include a New York Yankees ticket booth offering same-day game tickets for prices that are up to 50% off face value, and a cap-embroidery station where customers can have their caps customized.
The flagship is set off with a 300-sq.-ft. high-definition LED video screen on the back wall of the top level. Aside from showing the daily customer activities occurring in-store, the video wall and 36-plus high-definition LCD TV displays throughout the store also broadcast the dayâ€™s biggest sporting events, exclusive offers, product endorsements and special event alerts.
â€śOur new Times Square store truly embodies our vision of embracing and celebrating passion for sport and weâ€™ve created a unique in-store environment that will feature new multimedia interactive elements to connect with the sports enthusiast both locally and globally,â€ť said Seth Horowitz, president, Modellâ€™s Sporting Goods, which operates 144 stores in New York; New Jersey; Pennsylvania; Connecticut; Rhode Island; Massachusetts; New Hampshire; Delaware; Maryland; Virginia; and Washington, D.C.