Chicago – Monetate is releasing two new products that will bring its big data marketing acceleration technology to retention and acquisition channels. The addition of Monetate Email and Monetate Display expands the Monetate Acceleration Cloud.
Monetate Email enables marketers to deliver email that is personalized at open-time, rather than when the email is sent. Email can be targeted to customer segments based on a deep knowledge of the customer, including behavioral triggers, and the solution can synchronize the email-to-website experience with consistent messaging, offers, and content, all the way through to conversion.
Monetate Display enables brands to discover their most valuable customer segments and make targeted display ad buys to attract more high-value customer segments to websites. Through an integration with major display ad networks, ad buys can be made directly inside the Monetate interface.
Additionally, Monetate Display features a calculator that lets the marketer input a desired level of performance for each segment, and then automatically estimate the cost the marketer can spend to acquire that audience, in order to achieve the desired level of performance. Display synchronizes the customer’s ad-to-website journey, designed to let visitors have a consistent, seamless experience from the click to conversion.
“The new rules of marketing are all about engagement and long-term relationships,” said Bruce Ernst, VP of product management, Monetate. “Smart marketers realize that the consumer no longer reacts to disconnected brand messages designed to push a transaction rather than build a relationship. The new email and display products from Monetate will help brands gets a deeper understanding of their customers, and deliver consistent, winning experience across any screen, in any channel, in-the-moment and over time.”