More retailers jump on the Merchant Customer Exchange bandwagon

Dallas -- The Merchant Customer Exchange announced Tuesday that Bed Bath & Beyond, Dillard's, Dunkin’ Brands, Gap, Sheetz and Wakefern Food Corp. are among those joining the existing lineup of merchants who are committed to creating a seamless mobile-commerce solution.

“We are seeing tremendous interest from merchants of all sizes,” said Dodd Roberts, MCX executive. “Merchants recognize mobile payment adoption will be limited until it can be used where consumers regularly shop. MCX offers unmatched scale, representing merchants with more than $1 trillion in annual sales across nearly every merchant vertical.”

According to Gap Direct president Toby Lenk, the retailer joined MCX in order to offer its customers a “mobile-payment choice that provides the highest levels of convenience, value, and security.”

Development of MCX’s mobile platform is underway, with initial focus on offering consumers and merchants a mobile-commerce solution that seamlessly integrates payments with a wide range of offers, promotions and services through virtually any smartphone.

Among those retailers that are already part of MCX are Wal-Mart Stores, Target, Sears Holdings, 7-Eleven, Best Buy, CVS/pharmacy, Darden Restaurants, Lowe’s and Publix.


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