New York City Mothers Work Inc., effective at the end of trading Monday, changed its corporate name to Destination Maternity Corp. The change includes a new ticker symbol (NASDAQ:DEST), effective Tuesday.
Philadelphia-based Destination Maternity has 754 stores trading under the names Motherhood Maternity, A Pea in the Pod, Mimi Maternity and Destination Maternity.
The corporate name change was undertaken as an extension of the company's previously announced strategic restructuring and streamlining of its merchandise brands and store nameplates.
Ed Krell, CEO of Destination Maternity Corp., commented: "When Mothers Work, Inc. was founded in 1982, our company's focus was exclusively on providing wear-to-work maternity apparel for the pregnant career woman. However, long ago, we extended our reach and our brands to cover all apparel and related accessory needs of pregnant women, from casual to career to special occasion, from moderate-priced to luxury-priced, so the Mothers Work name no longer captures the scope or mission of our business.”