Movie Gallery divests store brands

Richmond, Va. Movie Gallery announced Thursday that it will sell off its store brands Hollywood Video, Movie Gallery and Game Crazy, as well as its web domain names and customer databases in an auction in the first half of November.

The rental video chain filed for bankruptcy protection in February. It said that it and its debtors had filed a motion for the bankruptcy court to approve the auction.

Sales of the brands are being handled by advisory firm Streambank LLC, based in Needham, Mass.

In June, the company's subsidiaries began liquidating its 181 Canadian stores and in May, a federal bankruptcy judge in Richmond, Va., approved its plan to close the 1,050 stores that were still operating in the United States.

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