MSLO names head of e-commerce

NEW YORK — Martha Stewart Living Omnimedia has appointed Michael Robinson to the newly created position of VP e-commerce. Robinson brings retail, direct-to-consumer and digital experience working with popular brands such as Anthropologie, Smith & Hawken Ltd., and Banana Republic Inc., and will be responsible for building out the company's e-commerce presence, including the site the company is jointly developing with JCPenney, which is slated to launch in 2013.  He is reporting to Lisa Gersh, president and COO of MSLO.

He joins MSLO from Anthropologie, the women's lifestyle and apparel retailer that is owned by Urban Outfitters Inc., where he built and managed that brand's highly regarded website and catalog businesses, serving most recently as head of e-commerce for Europe and the United Kingdom, based in London. Robinson launched the Anthropologie catalog and website in 1998, and built that business into the fastest growing and most profitable channel of the brand. He subsequently took leadership of the brand's cross-channel marketing, and launched Anthropologie's retail loyalty program before spearheading their European e-commerce efforts. Prior to that, he was a retail consultant and held managerial and planning positions at Smith & Hawken and Banana Republic. Mr. Robinson is a graduate of the University of California's School of Business at Berkeley.

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