UNIVERSAL CITY, Calif. -- The NBCUniversal Television, DVD, Music and Consumer Products Group announced that Ed Prince has been promoted to VP business and legal affairs. In addition, Christopher Lucero and Drew Rowley have joined the department as directors of global licensing. The announcement was made by Kim Niemi, SVPt.
"Ed has been an integral part of the growth our department has experienced over the past three years and we look forward to his continued counsel and tapping into his keen business sense," said Niemi. "I am also very pleased to add Chris and Drew, whose focus on sales and product development is essential as we continue to increase our portfolio of shows and expand globally."
Prince, who joined the department in August 2007 as director, will continue to oversee business and legal affairs for the department, including contract preparation and negotiations, as well as compliance. Prior to joining NBCUniversal, Prince was associate counsel for the Writers Guild of America West, where he handled residuals, claims and represented CBS News and promotional writers in labor contract negotiations. Prince also held positions with United Talent Agency and began his legal career as an associate at Christensen, Miller, Fink, Jacobs, Glaser, Weil and Shapiro LLP.
Lucero will be responsible for developing licenses worldwide for NBCUniversal properties including Syfy, the Weather Channel, NBC News, MSNBC, CNBC and classic NBC genre properties within the NBCU TV catalogue. He joins NBCUniversal from Namco Networks America Inc., where he was business development and licensing manager. While at Namco Networks, he negotiated licenses for mobile video games featuring NBCU properties, The Wolfman and Despicable Me, as well as for TNA Wrestling, PACMAN and other arcade classics. Lucero has also held positions with Konami Digital Entertainment, where he was licensing and business development coordinator, with United Talent Agency, and with Ensemble Entertainment.
Rowley will have day-to-day oversight of television consumer products business for all current and past programming for NBC, USA Network and the NBC Universal television catalogue. Rowley joins NBC Universal from 20th Century Fox, where he was senior manager of international licensing and merchandising. While at Fox, he negotiated and executed national promotions for "The Simpsons" and "24" with Kentucky Fried Chicken and Kia Motors Canada. He also managed the company's licensing business for Canada and Australia. Rowley originally joined Fox in August of 2004 as a coordinator of international licensing and merchandising. Rowley hasalso held positions with The Cimarron Group in Hollywood, where he was assistant account executive in advertising and with the University of Southern California, in their events office.