NCR Corporation, a leading global consumer transaction technologies developer, has appointed Michael Bayer as SVP and president of the company’s retail solutions division. Bayer will report to NCR chairman and CEO Bill Nuti.
“As we continue our reinvention, I am confident that Michael’s leadership will enhance customer engagement and innovation, drive software-related revenue growth, and capture the significant opportunities across our Retail Solutions Division,” said Nuti. “Our retail business is very different today than it was just a few years ago. We are well positioned with high-value, omnichannel solutions and services that retailers need now and in the future.”
Bayer comes to NCR with vast experience in communications technology, most recently serving as president of global growth markets for Avaya. Prior to this, he was Avaya’s EMEA president, where he led the region’s sales and operations. Bayer has also held leadership positions at companies such as Motorola, Symbol Technologies and Cisco.
“NCR’s commitment to innovation and its world-class portfolio of solutions for retailers of all types, sizes and geographies is unique in today’s marketplace,” said Bayer. “I look forward to leading the talented NCR Retail team, and helping our retail clients increase loyalty with their customers and earn a greater share of wallet by providing highly personalized, omnichannel shopping experiences.”
NCR has developed a powerful ecosystem of digital services, innovative apps and cloud-based solutions that take shopper engagement to the next level, empowering retailers to personalize customer interactions in real-time. NCR’s retail solutions division emphasizes three segments: food, drug and mass merchant; petroleum and convenience retail; and department and specialty retail. This is complemented by a complete line of warehouse and back office optimization software. NCR touts itself as “the leader in self-checkout shipments with a total of 71% share according to strategic research and consulting firm RBR, and the second largest provider of point-of-sale solutions in the world.”