Neiman Marcus debuts first Foursquare challenge

Dallas -- Neiman Marcus said Thursday it has launched its first-ever foursquare challenge to take place on Oct. 1 in conjunction with the department store retailer’s Shoe & Handbag Event.

As part of the challenge, Neiman Marcus will hide 15 Nancy Gonzalez clutches in secret locations throughout its stores. Participants will engage in a hunt for the clutches by unlocking a message when they check into Neiman Marcus stores on foursquare. The "Check-in Special" will indicate whether the user is in the vicinity of a hidden clutch, and if so, where to look for it. The player who first locates the handbag gets to keep it.

In addition, all 41 Neiman Marcus stores will offer foursquare users the opportunity to register to win a Nancy Gonzalez clutch.

"Foursquare is another example of how Neiman Marcus is reaching both new and loyal customers with mobile and digital communications to create a unique in-store experience," said Gabrielle de Papp, VP corporate public relations and social media, Neiman Marcus Group. "Our hope is to engage with our customers in a fun and stimulating way while showcasing our assortment of fashion accessories."

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