Dallas Neiman Marcus Group said Monday it has partnered with Usablenet to launch an enhanced mobile version of neimanmarcus.com to enable customers to shop from any mobile device.
With the new solution, mobile phone users will automatically be re-directed to the m-commerce site when they type in the standard website URL, neimanmarcus.com. The full merchandise assortment available on the web is available on the mobile. Customers will also have the ability to access full account management including order history and status, as well as store locations.
"Mobile shopping is an extremely important part of our overall internet retail strategy," said Gerald Barnes, president of Neiman Marcus Direct. "I am particularly excited about the ease with which our customers can shop neimanmarcus.com from any device no matter where they are."