Neiman Marcus teams up with 3D printing company in holiday offer

New York -- Neiman Marcus and 3D printing marketplace Shapeways have teamed together to offer a limited holiday collection.

The collection consists of two pieces available in Shapeways’ 3D Printed metal finishes: A monogrammed silver heart pendant necklace that can be customized with initials, and an orb stainless steel sculpture paperweight. Both items are made by Shapeways' 3D Printing and feature its prin.

"Through our partnership with Shapeways, we are adding a cutting-edge, yet fashionable twist to this year's offerings," said Gerald Barnes, chief merchant, Neiman Marcus Direct. "3D printing technology opens up a whole new world of possibilities for beautiful, on-demand gifts. While what we are making available this season is just one of millions of such possibilities, we could think of no better partner to work with on our first foray into this space than Shapeways, the leader in 3D printing."

Shoppers can purchase products from the limited collection through the Neiman Marcus website. Once an order is placed, each piece will then be 3D printed and shipped from Shapeways' Long Island City factory. Shoppers will receive their custom orders within three weeks.

“We are thrilled to partner with Neiman Marcus on this limited edition collection, which marks their very first collaboration with a 3D Printing company," said Carine Carmy, director of marketing at Shapeways. "We believe that the future of retail is 3D Printed, and we're excited to work with Neiman Marcus to make this goal a reality through these beautiful, custom products."

More Marketing News


Login or Register to post a comment.