Ann Arbor, Mich., Netflix and QVC.com do the best job satisfying their site visitors, according to the ForeSee Results Top 100 Online Retail Satisfaction Index released Friday. As a category, retailers selling books, CDs, and DVDs tend to score best overall, while the categories of apparel & accessory retailers and computer/electronics retailers generally perform below average.
Netflix.com and QVC.com lead the way with a high satisfaction score of 85, considered superior on a 100-point scale. Other customer favorites include Amazon.com (83), Barnes & Noble’s website, BN.com (82), DrsFosterSmith.com (81), LLBean.com (79) and Apple.com (79).
The lowest scorers with the most opportunity for improvement include PCMall.com and PCConnection.com, each with a score of 67. Home Depot.com (69), Lowes.com (70), and BestBuy.com (71).
Nordstrom.com (73) topped the high-end retailer category, while JCPenney.com and Target.com (both 76) dominated department store retailers. Walmart.com scored (75) while Costco.com and Sears.com trail with a score of 72.