A new arrival for baby category

The Chicco brand of baby gear hit Target stores this week with three key items featured in the retailer’s weekly ad. Those same items were then called out in stores with red placards the size of album covers, in case anyone remembers what those were, that featured the advertised sales price. The items featured included a Chicco Cortina travel system for $260, a highchair for $130 and a playpen for $160.

It wasn’t all about Chicco in the weekly ad though as there were a total of six pages devoted to the department with featured categories such as infant apparent, consumables and furniture. The company also touted an online only offer of $60 on complete infant bedding set to generate Web traffic.


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