New Era opens Los Angeles flagship

Buffalo, N.Y. -- Lifestyle brand New Era said it has opened its eleventh global flagship store, located in the West Hollywood shopping district of Los Angeles.

The brand’s first West Coast retail space joins current U.S. locations in New York, Chicago and Atlanta. The 3,300-sq.-ft. store will house licensed and New Era branded headwear, apparel and accessories for men, women and kids.

"We have completely re-energized our design concepts for our flagships," said Cal Lawson, director of retail operations. "Our updated store concept allows for fully integrated merchandising of apparel, headwear and accessories. This leads the consumer through a clean, modern and consistent retail environment."

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