New Supervalu/Yowza partnership to send coupons to smartphones

Los Angeles -- Supervalu said Tuesday it has teamed with Yowza to make the mobile couponing app available to more than 1,900 independent stores.

"We are always looking for the next best way for the independent retailers we supply to offer more value to their shoppers," said Teresa Chipps, Supervalu VP marketing and education, Independent Business.

Yowza delivers digital coupons directly to shoppers' smartphones while they are shopping in the store.

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