nGage Labs, a leading provider of personalized mobile engagement solutions, has named Kyle Hollaway as chief technology officer.
As CTO, Hollaway will lead the nGage Labs Analytics Innovation team in developing real-time personalization analytics that differentiates the company's mobile customer engagement solutions. He leads an entire team of architects, analysts, modelers, and developers in continuing to create deeper levels of individual customer insights and actionable intelligence.
"In the dynamic world of customer engagement where innovation is being introduced on a daily basis, nGage Labs stands alone as an innovator that is leveraging mobile personalization technologies to improve the ultimate customer experience," said Hollaway. "I'm ecstatic to be joining this company at this point in the personalization revolution."
Hollaway has more than 20 years of experience in the industry, most recently having directed technology at Campus Nation Network. Prior to that, Hollaway was a senior executive at marketing service providers Merkle and Acxiom, where he led the development of their customer data integration products. While at Acxiom he worked on customer insight projects for Trans Union, American Express, Visa, MasterCard, Chase and GE Consumer Finance and created ground breaking "personalization" solutions that these brands use to fuel their digital success.
"Kyle has long been a leader in creating the technologies that power leap-frog innovation in marketing solutions," said CEO Rod Ford. "He's joining a world-class executive team that is leveraging our innovation in mobile personalization to build a world leader. Kyle will be an essential part of our future success in the mobile equipped marketplace."
Hollaway is a graduate of Ouachita Baptist University and holds a BA in computer science. He also served as a combat engineer officer in the U.S. Army.