Dallas New York & Co. has signed a multi-year expansion agreement with Epsilon, a subsidiary of loyalty and marketing solutions provider Alliance Data Systems Corp.
Since 2006, Epsilon has been providing targeted, permission-based e-mail marketing services to New York & Co. to increase repeat purchase rates. New York & Co. has also been a long-tenured private label credit-card client of Alliance Data.
Under the terms of the newly expanded agreement, Epsilon will now provide New York & Co. with a comprehensive database marketing solution that includes customer data management, campaign management, reporting, and strategic consulting and analytics services.
Epsilon's solution will integrate marketing activities across all channels to help New York & Co. optimize its marketing investment and maximize the profitability of its direct–to-consumer efforts.