New York -- The National Football League has signed an exclusive agreement with Export Now to establish an official online store in China. Similar to its current U.S. e-commerce store, NFLShop.com, the China iteration will sell apparel, equipment and accessories branded with the logos of the NFL and its 32 teams over an e-commerce platform on China's Tmall.com business-to-consumer website.
The new online store is slated to debut in September, in time for the 2013 NFL season.
"Export Now offers the NFL the ability to accelerate our international development and expand our access to the Chinese consumer market," said Richard Young, managing director of NFL China. "NFL products are becoming increasingly popular around the world. We are excited at the opportunity to increase the availability of our teams' apparel, equipment and accessories and serve our fans in China."
This is the NFL's first online store catering to China's vast market.