nGage Labs and Web Decisions offer new solution for personalized mobile engagement

New York -- nGage Labs and Web Decisions have entered into an arrangement that combines nGage’s personalized mobile customer engagement capabilities with Web Decision’s omnichannel marketing database solutions to create a fully integrated database-drive mobile customer engagement solution.

"We are excited to be working with such an innovative company that has invested in delivering truly integrated marketing solutions and has emerged as the leader in marketing database solutions for omnichannel retailers," said Rod Ford, CEO of nGage Labs. "When personalized mobile engagement is utilized as additional engagement with a brand’s best customers, the results are 20% incremental spend and 25% incremental transactions. Using the power of the customer purchase behavior within the database is the key to driving uniquely individual personalization."

Web Decisions said its customers and prospects will benefit from this offering as it leverages an advanced marketing database platform and introduces an additional level of engagement with a brand’s best customers by delivering personalized offers to their mobile devices.

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