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New York -- Nickelodeon has opened a 'Nick Shop' on the first level of the Toys "R" Us flagship in New York City’s Times Square.
The 1,000-sq.-ft. in-store is designed as an immersive Nickelodeon retail experience, with vibrant orange walls and columns covered with decor stencils of characters from Nickelodeon's hit animated series. Several interactive, touch-screen LED screens placed throughout. The large digital displays create a unified canvas that showcases humorous and entertaining Nickelodeon content. When guests walk near the space, they can interact with and explore the content using their hands to swipe and tap the screens.
"We are overjoyed to officially launch our 'Nick Shop' at Toys "R" Us Times Square, offering exclusive products featuring some of our most iconic brands," said Pam Kaufman, chief marketing officer, Nickelodeon Group. "Times Square is one of the world's most-visited attractions and now consumers from all around the world can take home a piece of the number-one entertainment brand for kids, in the number-one city in the world."
The shop is stocked with exclusive New York-branded products such as kids and adult apparel, accessories, plush toys, drinkware, home goods and more, featuring such Nickelodeon characters as Dora the Explorer, SpongeBob SquarePants and Teenage Mutant Ninja Turtles.