Nielsen makes executive appointments

Nielsen, a leading global provider of information and insights into what consumers watch and buy, has appointed John Lewis as global president and Karen Fichuk as president, North America. Both executive leaders are based in Schaumburg, Illinois.

Previously, Lewis was president of the Americas with responsibility for leading Nielsen’s Watch and Buy growth strategy in Latin America as well as managing the business performance and strategic direction of Nielsen Buy in the United States and Canada. From 2006 to 2013, he led Nielsen’s North America Buy business, where he oversaw a number of strategic acquisitions to build Nielsen’s analytic and insights capabilities, integrated Watch and Buy offerings across the client base and championed the global growth of Nielsen’s major CPG clients in North America. From 1994 to 1999, John also served as EVP, marketing, ACNielsen USA. The company credits him with improving the marketing function, accelerating product development, helping restore ACNielsen's competitive leadership position and successfully launching new products.

“The past seven years have been full of growth, innovation and positive change for Nielsen and I’m pleased to take on a new and expanded role, leading all commercial teams worldwide,” said Lewis.

Fichuk has been with Nielsen for more than 20 years and was most recently the North American commercial go-to-market leader. In that role, she introduced new service models to better address client needs in a dynamic and competitive CPG marketplace. She has also led the North American Nielsen retail business and served as global client leader for Kraft and Mondelēz.

“Karen Fichuk has been with Nielsen for more than 20 years, gaining broad experience across Nielsen’s extensive retailing and manufacturing client base. I have tremendous confidence in her ability to move the business forward with her commitment to analytics and big data outcomes,” said Lewis.



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