Nine West launches YouTube network to leverage social media

New York -- The Jones Group said Tuesday that its Nine West banner has launched a new YouTube network called Channel 9 that will feature premium programming and user-generated content.

"What we are creating goes far beyond providing branded content," said Richard Dickson, Jones Group president and CEO. "Channel 9 is a new and innovative first-to-market portal for the footwear and fashion obsessed that will bring brand adjacent content and entertainment to viewers.”

Channel 9 is accessible via Nine West's YouTube, Facebook, Twitter and Tumblr pages. It will be produced by Hollywood production company Hud:sun Media, responsible for Bravo series “Pregnant in Heels."

Jones Group said the new channel will be promoted through marketing initiatives that include taxi cab advertising and messaging on digital panels near subway entrances in New York City, as well as via national media buys and partnerships with fashion websites.

Channel 9 will be produced by Hud:sun Media. The production company’s credits include several reality television shows, and also digital content.

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