Nivea Haus, Berlin

Few brands have translated their essence to the physical space as successfully as Nivea does in its Berlin flagship, Nivea Haus (House). Fashioned in the company’s signature ultra-blue and white hues, the store offers shoppers an immersive experience.

The 5,000-sq.-ft. space is open and spacious, with a modern, streamlined look and professional feel, enhanced by clean lines and a lack of clutter.  Oversized lifestyle photos drive home the skin-and body-care brand’s positioning. The white-coated sales assistants are friendly and knowledgeable, and add to the store’s inviting vibe.

The approximately 5,000-sq.-ft. space showcases the depth of Nivea’s product assortment. An in-store photo feature allows customers to customize certain products with their own pictures.  Shoppers can also walk into a large, globe-shaped interactive kiosk in the center of the store to access personalized beauty and skin information.

More than a store, Nivea House also features an extensive line-up of beauty and spa services, some with no-appointment needed, with the counter and waiting room located in the back of the store.

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