Seattle -- Shoefitr, which provides improved fit and sizing information for customers buying shoes online, has partnered with Nordstrom to help customers shopping on Nordstrom.com find the right fit. As part of the partnership, Nordstrom has also made an investment in Shoefitr.
The capability is now live on Nordstrom.com and uses Shoefitr's 3-D imaging software to provide size and fit recommendations on some of the company's most popular shoe styles that the customer is interested in buying.
"We build products that give online shoppers an experience that mimics the tactile comparisons customers value in-store and provide guidance similar to what they would receive from store employees," said Matt Wilkinson, CEO of Shoefitr. "The result is a more personalized, informative and engaging shopping experience."
"We started as a shoe store and shoes have always been core to our business," said Jamie Nordstrom, president of Nordstrom Direct. "We know our customers love to buy shoes in our stores or online. Our goal is to offer the kind of selection, sizes and service to make sure our customers find shoes that fit properly. Shoefitr's technology is one of the ways we're bringing that focus on fit to help customers shopping online. We think ultimately this will add to their confidence about buying shoes from us online."