Reflecting the brand tagline, “Never Stop Exploring,” the new global prototype of The North Face is meant to inspire customers to get outside and experience the great outdoors. Designed by Gensler, the store has a sleek, streamlined modern look and is composed of natural elements and textures. Trail markers, built of wood, stone and metal, distinguish the retailer’s core categories: outdoor, action sports and performance.
Bold environmental graphics, large-scale photos and flat-panel videos screens add excitement and energy to the retail environment while also enabling customers to engage with The North Face-endorsed athletes and product experts and learn about worldwide expeditions.
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This company is trying and planning to test three free-standing big and tall stores under the Men’s Warehouse brand later years pass by. Being an entrepreneur needs retail concept. - Scott Sohr