NPD: Appliance sales showing strength

PORT WASHINGTON, N.Y. According to The NPD Group, sales of major appliances generated double-digit dollar and unit growth of 16% and 12% respectively, from January to May 2010, versus January to May 2009.

“Beginning last August we began to see signs of a recovery for appliances, but the new year confirmed that we’re truly on a growth trajectory – pent-up demand started it, but now we’re seeing results driven by consumer confidence and rebate programs augmented by strong retailer promotions,” said Mark Delaney, director of The NPD Group’s home division.

Most major appliance categories are seeing a boost in sales, but the largest overall increases came from dishwashers, refrigerators, clothes dryers, and washing machines, each with double-digit growth in units and dollars, compared with the first five months of 2009, according to the report.

“It’s encouraging to see such positive results in a sector that’s been struggling for so long. If retailers and manufacturers execute well with their new product offerings and we see sustained improvements in the housing sector, the major appliance industry is poised for a solid year,” ended Delaney.

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