NPD: Consumers typically put off Valentine’s Day to last week

Chicago -- Seventy-eight percent of those who celebrate Valentine’s Day plan to shop a week or less before the actual day, and still many wait until Feb. 13 or Feb. 14 to purchase, finds recent by The NPD Group.

Women do not begin their Valentine’s Day shopping much earlier than men; one-in-three female buyers (32%) wraps up her shopping Feb. 13-14, and 47% of men made their final Valentine’s Day purchase on Feb. 13 or 14, according to NPD’s SnackTrack Holidays Valentine’s Day Profile.

According to the report, the most common gift was candy, given by 38% of adults and 47% of teen gifters. Supermarkets and discount stores are the primary channels for Valentine’s Day purchases. Consumers say that they choose these channels for convenience purposes.


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