The National Retail Federation has announced the development of a new chief marketing officer council to serve as an advertising and marketing voice for the retail industry. The organization’s Retail Advertising and Marketing Association will transition into the newly created council.
“During its rich history, RAMA has served as a cornerstone for the retail advertising and marketing communities, and we are fortunate to have such a diverse group of talented executives at the ready to take part in the new CMO Council,” said NRF senior VP of communities Vicki Cantrell. “As the consumer has changed, so too has the role of retail executives behind the scenes. We are looking forward to highlighting the retail marketers’ insight and priorities, while offering a cohesive voice to represent this dynamic sector of the industry.”
The council is open to any NRF retail member CMO or an organization’s most senior marketing position and will hold its first official meeting during Shop.org’s Annual Summit in Chicago. Additionally, members of the council will collaborate with other NRF councils and communities, including the invite-only CIO Council and Shop.org to develop comprehensive research, put on events and connect industry peers.