Washington, D.C. -- The National Retail Federation announced that Bill Thorne has been named senior VP communications and public affairs. He will join NRF on June 1 to oversee the organization’s industry and public affairs communications strategy. Thorne currently serves as senior director Community Affairs at Walmart Corp.
During his tenure at Walmart, Thorne oversaw the creation and execution of campaigns for urban market entry, including budgets, strategy, and planning and development of both long- and short-term campaigns. He also served as senior director of advocacy outreach, where he created and successfully launched Walmart’s Corporate, Public, and Political Advocacy Network.