Black Friday can be so limiting which is why OfficeMax is expanding a program it offered last year involving special deal pricing every Friday until mid December.
The promotion, which began November 9 and will run through December 14, involves the unveiling of a special holiday deal on a select product at OfficeMax.com that is available for one day only. In addition to driving sales, the company is leveraging the promotional tactic as a means to build its customer database since shoppers are being encouraged to sign up to receive alerts announcing the deals. The first deal offered was a Zeal II Task Chair for $49.99, normally $99.99, and it was available in-store and at OfficeMax.com.
"Following last year’s success, we’re excited to make Black Friday Every Friday bigger than ever this year by enabling shoppers to take advantage of these great savings," said Ronald Lalla, EVP and chief merchandising officer at OfficeMax. "OfficeMax is making it convenient and easy for shoppers to save big early and often on holiday gifts and more throughout the season."