OfficeMax finds a Nook in e-reader market

NAPERVILLE, Ill. — OfficeMax is following Toys"R"Us' lead and adding e-readers to its product offerings. The retailer announced that it will sell Barnes & Noble Nook and Nook Color e-readers at all OfficeMax stores and starting July 30.

"OfficeMax is very pleased to offer our customers access to Barnes & Noble's NOOK brand of eReading products," said Ryan Vero, EVP and chief merchandising officer for OfficeMax. "Innovative features that deliver a rich reading experience, as well as access to a vast selection of sought-after books, periodicals and more, have made NOOK a popular choice among avid readers of all ages."

The Nook retails for $139, while the Nook color sells for $249.

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