One-in-four Black Friday shoppers plan Thanksgiving start

Los Angeles -- Black Friday shoppers are looking to extend the Black Friday experience as much as possible. According to new survey results from PriceGrabber, 24% of Black Friday shoppers plan to start shopping on the evening of Thanksgiving. When asked if they plan to take advantage of extended hours during the weekend, 57% said they plan to do so.

Further survey results reveal the significance of the holiday shopping weekend to consumers. When asked about the importance of Black Friday and Cyber Monday shopping, 29% indicated they find the shopping weekend very important, citing that they spend time to research deals in advance and definitely plan on purchasing gifts. The type of discounts and products matter to 53% of consumers who said that the shopping weekend was somewhat important to them, citing they will shop if they find products and discounts they desire.

Some consumers feel indifferent about the shopping weekend, with 18% who said that shopping on Black Friday or Cyber Monday isn't a priority for them.

Other results include:

  • 43% said retailers will offer their best Thanksgiving weekend prices on Cyber Monday, up from 41% a year earlier.
  • When asked why they plan to shop online on Cyber Monday, 66% said they want to take advantage of one-day deals, discounts and free shipping offers.
  • The workplace will not be the most popular location to conduct Cyber Monday shopping in 2013, with 83% who indicated they will shop from home.
  • 41% of Cyber Monday shoppers said they will shop early in the morning; 20 percent said late morning; and 17% said they will shop in the afternoon, while the remaining respondents said they will shop in the evening.
  • About half of consumers will use their smartphone on Black Friday and Cyber Monday weekend to shop and look for deals. When asked how they plan to use their mobile phone to shop, 50% plan to showroom, comparing prices on products while in stores.
  • 40% of respondents said they will review Black Friday sales online before heading into the stores to shop; 36% will check email alerts and push notifications from their favorite retailers; 30% will do some shopping via their mobile device on Cyber Monday; and 22% plan to take photos of products and share them with family and friends.

“As families gather for Thanksgiving, we expect to see mobile traffic increase as consumers start to look for Black Friday deals,” said Jeff Goldstein, president of PriceGrabber. “With less shopping days this year, we expect a stronger Cyber Week as Black Friday shoppers will go online to look for additional deals as early as Thanksgiving eve.”


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