PacSun deploys Global Bay in-store iPad retailing app

South Plainfield, N.J. -- Global Bay Mobile Technologies, a provider of mobile retail software, announced the deployment of its iPad Retailing solution in 300 Pacific Sunwear stores nationwide. The chain plans to implement the solution in an additional 100 stores by yearend.

Global Bay’s iPad Retailing App offers configurable features to meet a retailer’s specific needs, and is designed to improve the interaction between store associate and shoppers, help sales associates complete transactions through the PacSun mobile site in the event of out of stock inventory, and enhance the overall in-store selling experience.

“Clearly retailing is undergoing a fundamental change and the appropriate adoption of new technologies can be a critical piece in building relevance with today’s consumers,” said PacSun CEO Gary Schoenfeld. “Customers and store associates are finding the iPad to be a welcome surprise at Pac Sun and are giving us very positive feedback for being an early adopter.”

Some of the key features of the Global Bay iPad Retail solution deployed by PacSun include:
Personalized selling to increase sales: PacSun store associates leverage the iPad as a personalized selling tool for one-on-one assisted customer selling. Through the iPad Retail App's Look Book functionality and rich-media content, PacSun store associates are able to walk customers through different outfit combinations and suggest products based on the customer’s purchasing preferences.

Assisted selling to eliminate lost sales: To eliminate missed sales due to out of stock items in the store, PacSun store associates use the iPad to place orders for customers via e-commerce on the spot. In addition, providing sales associates with product information and inventory through the iPad ensures that items are never out of stock and orders can be fulfilled across any channel.

QR code integration to support promotions: PacSun has integrated QR codes into the app to deliver exclusive content directly to the smartphones of consumers who scan QR codes on the screen of the iPad.

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