Clearwater, Fla. – AccuStore, a provider of site profiling technology and services, announced The Pantry, a chain of 1,500 plus convenience stores, has licensed AccuStore’s site profile management platform with plans to reduce operating costs and improve execution.
AccuStore enables companies to maintain a centralized online repository of site-level details accessible throughout the organization. Its site profiling technology can be utilized to help drive efficiencies in store-level marketing planning, increase ROI on marketing initiatives by improving store-level execution, and reduce waste resulting from excess marketing materials.
“Implementing AccuStore at The Pantry will provide us with store-specific information, designed to help streamline marketing decisions and budget planning,” said Nancy Clemons, Pantry’s director of marketing. “It will be part of our overall toolbox in marketing planning and implementation.”