Park City Group adds Vons/Pavilions exec to team

Park City Group, a leading consumer goods supply chain technology provider, has appointed Gary Rocheleau as a senior adviser.  

Rocheleau, who has more than 40 years of experience, will be responsible for developing business solutions, consulting and expanding efforts in the retail channel.

“Gary is a highly accomplished senior leader with expertise in marketing execution, merchandising, management and sales for retail grocery. He brings invaluable experience especially in the retail grocery channel where the out-of-stock challenges are increasing,” said Randall K. Fields, chairman and CEO of Park City Group.

Recently, Rocheleau served as VP of retail marketing execution for Vons/Pavilions, a Safeway company.  His key responsibility was to interface with the centralized marketing group of Safeway corporate. He previously served as acting SVP of corporate pharmacy, was VP of sales for California, Hawaii and Nevada, as well as president of Grocery Works, Safeway’s home shopping and delivery company, along with other roles.

“Retailers today have a challenge to continue to appeal to the consumer by making sure they have what the consumer comes to buy,” said Rocheleau. “With the visibility Park City Group provides to the shelf, retailers can engage their internal teams to create a process that works for them, resolves out-of-stock problems and increases profitability. I’m very excited to be working with them to provide this opportunity to retailers.”

Rocheleau began his career with Lucky Stores, where he spent nearly 23 years and his last position was VP of grocery. He began his tenure at Lucky in 1968 and steadily worked his way up through several positions including assistant store manager, store manager, grocery supervisor, district supervisor, senior grocery buyer, head grocery buyer and sales promotion manager.



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