Park City Group, a leading consumer goods supply chain technology designed to increase sales and reduce out-of-stocks, has added private-label marketing veteran William Wolfe to its leadership team.
Wolfe, who has more than 30 years of experience, will serve as a senior adviser, responsible for developing business solutions, consulting and expanding sales efforts in the retail channel.
“Bill is a highly accomplished senior leader with expertise in private label marketing, merchandising and procurement from his years with premier supermarket retailers like Giant Eagle, Ahold USA and Genuardi’s Family Markets. He supports Park City Group’s mission to drive replenishment based on register rings rather than stuffing the back room with product,” said Randall K. Fields, chairman and CEO of Park City Group.
“Retailers are moving more and more toward selling their own brands and gauging demand based on what the consumer really buys is the key to reducing waste in the private label manufacturer’s supply chain,” said Wolfe. “I’m excited to work with the Park City Group team. Their solutions provide both the retailer and their private label manufacturing partners with the ability to stock to demand.”
Wolfe most recently served for more than a decade as chief marketing officer at Resource One, a private label sales and marketing company based in St. Louis, Mont.
Park City Group describes itself as a software-as-a-service provider that brings visibility to the consumer goods supply chain, delivering actionable information that ensures product is on the shelf when the consumer expects it as well as providing food safety tracking information.