San Francisco -- PB Teen, a division of Williams-Sonoma, on July 27 will open its first store in Orange County, Calif., at South Coast Plaza in Costa Mesa.
The store will be anchored around a complimentary PBteen Design Lab, where teens and their parents can engage with the brand and its products by digitally creating a personalized room on a computer monitor. Using drag and drop technology, teens can experiment with different room configurations and color combinations and quickly see their designs come to life on a television screen overhead.
In addition, on-site design specialists will be available to help teens choose their favorite patterns and styles to create their own distinct bedrooms and lounge spaces.
“We are excited to open the first PBteen store in Orange County and to complete our family of Pottery Barn brands at South Coast Plaza,” said Sandra Stangl, president, Pottery Barn Brands.