PBTeen launches design blog

San Francisco – PBTeen, a Williams-Sonoma banner aimed at young consumers, has launched a design blog aimed specifically at teens. The vision of the blog, known as The Stylehouse, is to give tweens and teens a place to find design inspiration and fuel their budding imaginations for home décor.

Content will be created by PBteen editors, brand ambassadors and curated blogger partnerships. The blog will focus on four primary channels of decorating, celebrating, dorm, and behind the scenes.

“The Stylehouse is a natural extension of the PBteen brand that allows us to connect with our teen customers in a thoughtful relevant way,” said Sandra Stangl, president of Pottery Barn Brands. “We hope The Stylehouse will provide an engaging experience for tweens and teens where they will be encouraged to explore their creativity and unique personal style.”

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